The Ultimate Guide to Giving Actionable Creative Feedback

We’ve all been there: the designer receives Creative Feedback that is so vague it’s impossible to implement. ("Make it feel warmer." or “I don’t love the font.”)

Vague Feedback on Creatives is a hidden productivity killer, leading to endless revision cycles. The solution is simple: move from subjective generalities to objective specifics.

Three Ways to Transform Your Feedback

1. Use Visual Annotation: Never give feedback via email again. With proofrr, you can use Annotate Creatives tools to literally point to the element you are talking about. This makes the feedback instantly clear.

2. Focus on the Goal: Instead of stating a personal preference ("I don't like red"), state the business problem ("The red color is not within our approved brand palette—this could violate Brand Compliance").

3. Keep it Collaborative: Use the discussion threads in your Online Proofing tool to resolve contradictory notes before the proof goes back to the designer.

By providing actionable Creative Feedback, you ensure the designer spends their time making meaningful changes, not interpreting vague requests. This is the fastest route to Faster Approvals.

Ready to stop the guesswork? Join the proofrr waitlist to transform your creative feedback process.